How do I customize my report?

Interactive tutorial

The Brand lift report is only available on the Happydemics platform, and is dynamically designed to adapt to your needs. It features 3 customization options:

Report preferences at organisation level

Admin can customize reports settings at the organization level so every future report aligns with team's needs and preferences. These settings will be applied by default for all futures reports.

Go to your Profile icon > Organization > Preferences > Report default settings, and customize your reports.

You'll be able to access the global settings from each BL report as well.

Keep in mind it is still possible to adjust settings for a specific report only, without changing the organization defaults, Admin and Members can do so directly at report level : Settings icon > Report tab.

Report customization at Brand Lift level

Change benchmark and target

The benchmark and media target can be changed in the report by clicking on "Edit". You can choose whether or not to display this information in the PDF report.

The benchmark and media target can also be changed in the "Results" section. The report will be automatically updated with the new information selected. These will also be displayed in the PDF export.

Add comments

Add comments to each slide of the report. This enables you to share your feedback, opinions or comments on the results. These comments will be visible to all users who will read the report, as well as in the PDF export. The author's name and organization are listed below the comment.

Add a recap slide

An optional slide can be added at the end of reports for you to recap the overall performance of the campaign. Hidden by default, it can be activated in the report’s settings by clicking on "Edit".