# How to generate cross-KPI AI summaries in my reports?

For each Brand Lift report, you can generate an AI-powered cross KPI summary. It is available for single, multi-channel, multi-creative, and multi-platform campaigns and helps you **quickly understand what drove results and where to focus next.**

**The Summary page** is automatically added in your reports between the **Overview** and the **Global Performance** pages for each media, creative or platform according to the type of your campaign.

The AI-powered Summary & Recommendations is composed of two parts:

* A concise campaign synthesis
* Actionable recommendations based on cross-KPIs and creative analysis.

## How does it work?

For each Brand Lift, the AI prompt takes into account multiple factors such **as the brand, the broadcasting country, the media type, and for each KPI, the difference between your performance and the Happydemics benchmark.**

It also analyses **the creative** used in the campaign, regardless of its format (audio, video, or image). The AI reviews elements such as the message, tone, call-to-action, claims, presence of people, and other distinctive traits. This enables it to directly connect KPI performance with specific creative features, providing concrete and actionable optimisation ideas.

Finally, the AI draws on **Happydemics’ extensive knowledge of advertising trends and KPI patterns**, built from thousands of completed Brand Lift studies, to deliver relevant and data-backed insights.

## How to use it ?

Once the results are delivered, go to the Report tab select a Media report. Scroll down to the Summary page. You can either **Write your own** analysis or **Generate AI summary**. 

After generating your AI summary, you can either:

* **Edit** the content: the mention “AI generated” will no longer be displayed and you’re free to write your own analysis. 
* **Delete** the content: it will retrieve the two options to generate or write the summary on your own. 
* **Generate a new version**: the current one is automatically replaced. 

<figure><img src="/files/yMfxglWJQ1aC25xpWyG0" alt=""><figcaption></figcaption></figure>

If you edit the content and want to generate the summary again, you’ll have to delete your content first. You can also remove the summary pages in your reports. To do so, click on **Edit report** and **deactivate the Summary button.**&#x20;

<figure><img src="/files/7v9weZHNpxZwV4CqXY9H" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/Yd0BVfNgvjZWFeTnhsFI" alt=""><figcaption></figcaption></figure>

💡Summaries are written by AI and it can make mistakes. Please double check and if you identify any issues, feel free to reach out to **<support@happydemics.com>** for further consideration !

## 🚀 Related articles

* [How to optimize my KPIs?](/analysis/brand-lift-report/how-to-optimize-my-kpis.md)
* [How to share my report?](/analysis/brand-lift-report/how-to-share-my-report.md)
* [How to understand my report?](/analysis/brand-lift-report/how-to-understand-my-report.md)<br>


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