How to manage a campaign with multiple creatives?

It’s common for a media campaign to use several creative assets—each one tailored by product, audience, media type, or distribution area.

How to handle multiple creatives

• If your campaign includes several creative assets, we recommend launching a separate brand lift for each one. This is the only way to accurately compare how well each creative performs.

  • ⚠️ Each creative must reach at least 100,000 unique exposed individuals to be eligible for measurement.

• If you have several static creatives—such as in OOH or display—you can combine them into a single GIF for use in your Happydemics survey. Just keep in mind you won’t be able to compare the results of each individual creative in this setup.

• If your budget doesn’t allow for a separate brand lift per creative, or for creating a GIF of static creatives, we suggest using the original version or the creative that’s been shown most often.

Media insertion guidelines

• Accepted file formats: .png, .jpeg, .jpg, .gif, .mp3, .mp4, .wav

• Videos may be up to 30 seconds long.

• The maximum file size is 1 MB for static images or GIFs and 5 MB for videos.

If you have any questions or need help deciding on the best approach, our team is always here to help!