Happydemics is a trusted third party for players in the advertising industry.

Definition

Happydemics is a trusted third party for the advertising industry. The measurements made using our Brand lift technology provide neutral, transparent results that minimize the biases inherent in collecting opinions from individuals.

When an advertising sales agency, trading desk, DSP or agency adds Happydemics Brand lift to its range of services, it strengthens the relationship of trust with its clients. They know that the performance generated by their campaigns is assessed objectively.

Brand lift results, shared on the Happydemics dashboard, cannot be modified. However, the advertising player can comment on them.

For more information on this feature, read the article "How to collaborate on a Brand lift report".