How to compare and filter sub-target results?

You can find the comparison and filtering tool in your Brand lift's left-hand panel of the "Results" tab.

The following sub-targets are created automatically:

• the "Base" sub-target, including all respondents;

• exposed ad-recallers and control groupe

• the sub-target for additional profiling questions if your Brand lift has been boosted.

By default, exposed ad-recallers and control group are the two sub-targets selected, as they provide you with an at-a-glance view of the uplifts generated by the ad campaign.

To filter the results on another sub-target, simply click on it.

You can change the reference sub-target (the one from which the uplift is calculated) by clicking on the button with the blue arrows.

How to create a new sub-target?

You can also create your sub-targets for a more detailed analysis of your target groups' results. Click on the "Create sub-target" button. A new window will open, where you can select response items to the questions asked.