Which template should I choose for my Brand lift?

The first step when preparing your Brand lift is to select a template.

How to choose from the Essential templates?

The Essentials templates have been designed to meet over 95% of our clients' needs. Choosing a template will depend on the main objective of your campaign.

If your main objective is to find out whether :

• If your campaign has generated traffic for the brand AND positively impacted brand preference, then the Visibility template will be the right one;

• If you're interested in in-store traffic, but purchase intent is also important, then the Drive-to-store template will be the one you need.

Some templates can meet more than one objective, but some are more effective than others. When you see 2 "X" in the table, you should choose this template if that's your main goal.

⚠️ Note: the "Standard" template is best suited for "Overall" campaigns.

Which template is the most comprehensive?

All our templates are designed with the same number of questions:

• ad recall;

• 4 others indicators, which depend on the campaign's main objective;

• age and gender to understand respondents' profiles.