Which template should I choose for my Brand lift?
Last updated
Last updated
The first step when preparing your Brand lift is to select a template.
The Essentials templates have been designed to meet over 95% of our clients' needs. Choosing a template will depend on the main objective of your campaign.
If your main objective is to find out whether :
If your campaign has generated traffic for the brand AND positively impacted brand preference, then the Visibility template will be the right one;
If you're interested in in-store traffic, but purchase intent is also important, then the Drive-to-store template will be the one you need.
Some templates can meet more than one objective, but some are more effective than others. When you see 2 "X" in the table, you should choose this template if that's your main goal.
⚠️ Note: the "Standard" template is best suited for "Overall" campaigns.
All our templates are designed with the same number of questions:
ad recall;
4 others indicators, which depend on the campaign's main objective;
age and gender to understand respondents' profiles.
