Display

Display is a media channel that refers to banner formats, based on IAB standards, used across websites and mobile apps, featuring static or animated visuals, offering broad reach and targeting options through programmatic advertising.

Applicable formats :

• Interstitial: Full-page ads that appear between content pages, often during transitions between content.

  • Example: A full-screen ad that appears when switching from one webpage to another

• Banner: A rectangular ad placed on a webpage, often at the top or side.

  • Example: A horizontal banner ad at the top of a website promoting a new product.

• Page takeover & skin ads: Ads that take over an entire page, or skin the sides of the page with branding.

  • Example: A webpage where the entire background is an advertisement, such as for a movie release.

• Rich media: Interactive display ads with advanced features like video, animation, or other engaging elements.

  • Example: A display ad that expands when clicked and contains a video or interactive element.

• Native: Display ads designed to blend with the site’s content in a non-disruptive manner.

  • Example: A promoted article or product recommendation on a news sit

Applicable targeting strategies : Contextual, Retail, Behavioral, Demographic, Geographic