Digital audio

Digital audio is a media channel that encompasses all audio content consumed on the Internet, including podcasts, music streaming, and web radio, with ads typically played before, during, or after the content.

Applicable formats :

• Instream : Audio ads that play before, during, or after music or podcasts.

  • Example: A 30-second ad that plays before a Spotify playlist starts.

• Sponsoring or Host Read : Ads read by the host of a podcast or audio show, often integrated naturally into the content.

  • Example: A podcast host reading an ad for a product as part of the show.

Applicable targeting strategies : Contextual, Retail, Behavioral, Demographic, Geographic