In-game

In-game advertising is a media channel that involves displaying ads within a game, primarily on mobile devices, using diverse formats closely tied to the gameplay, such as rewarded ads offering in-game incentives and native ads seamlessly integrating the message into the gaming environment.

Applicable formats :

• Banner : Ads placed within a video game interface, typically displayed in the corner of the screen.

  • Example : A small banner ad at the bottom of a mobile game screen.

• Video : Video ads shown during gameplay, often as interstitials or pre-rolls.

  • Example : A 15-second ad that plays before a user can continue playing a mobile game.

• Audio : Audio-only ads that are played during in-game experiences or between levels.

  • Example : A brief radio ad during a driving game

• Rewarded Ads : Ads users can choose to watch in exchange for in-game rewards, like currency or extra lives.

  • Example : A user watches an ad to receive a bonus or additional lives in a game.

Applicable targeting strategies : Contextual, Behavioral, Demographic, Geographic