How to optimise my creative?

Contextualize your campaign visuals

We recommend contextualizing the visuals you add to best represent the distribution environment of your advertising campaign. This establishes the creative in its environment and highlights the situation for respondents. It’s a win-win situation: the visual’s contextualization increases the precision and reliability of the results. It also enables the respondent to evaluate the environment, and therefore the format, as part of the creative assessment.

For example, if you’re running a display campaign, instead of simply integrating the creative, highlight the chosen format directly in the uploaded visual (banner, wrap, interstitial, enriched, etc.). This applies to all media:

• For DOOH or OOH, specify whether the campaign was mainly for standard outdoor, transport, retail or event advertising.

• For OLV or CTV, specify whether the campaign was in-stream or out-stream.

• In-game, specify whether the campaign was rewarded ads, native or rich media.

• For social ads, use a visual that highlights a carousel, in-feed or short video (story, reel or other), depending on the campaign.

To achieve this, nothing beats adding context to your visuals.

But be careful to keep your creative visible on media such as display or in-game, for example, contextualized creative may not be sufficiently visible. A gif alternating the contextualization and the close-up creative would be ideal for understanding the full performance of your advertising campaign.