Radio

Radio is a media channel that broadcasts audio content, such as music, news, and talk shows, to a wide audience via AM, FM, or digital frequencies.

Applicable formats :

• Linear: Traditional radio ads that air during scheduled programming.

  • Example: A commercial break on a local radio station during the morning drive time.

• Sponsoring: Brands sponsoring a radio show or segment.

  • Example: A company sponsoring a morning news segment on a radio station.

Applicable targeting strategies : Demographic, Geographic