Social Ads

Social Ads are a media channel encompassing paid advertising campaigns on social networks, regardless of format (e.g., sponsored posts, Stories, Reels) or content type (e.g., video, image, text).

Applicable formats :

• In-feed : Ads that appear directly in the social media content feed, blending with regular posts.

  • Example : A sponsored post that appears between friends' photos and updates on Instagram.

• Shorts (Stories, Reels, etc.) : Ads shown in short-form video formats like Instagram Stories, Facebook Stories, or TikTok.

  • Example : A 10-second ad that plays between Instagram Stories.

Applicable targeting strategies : Retail, Behavioral, Demographic, Geographic