Happydemics Help Center
  • Introduction
    • Welcome đź‘‹
    • Glossary
  • Launch
    • Methodology
      • Brand lift methodology
      • When to schedule my Brand lift?
      • What do I need to launch a Brand lift?
      • How to manage a campaign with multiple creatives?
      • How to manage a multilingual campaign?
      • Which template should I choose for my Brand lift?
      • Create a multichannel Brand lift
    • Channels
      • Channels and formats
      • Targeting strategies
      • Display
      • Online video (OLV)
      • Digital audio
      • DOOH
      • Connected TV
      • Social Ads
      • In-game
      • TV
      • Radio
      • OOH
      • Cinema
      • Press
      • Influence
    • Targeting
      • In which countries can I launch a Brand lift?
      • How to add an audience boost?
    • Survey
      • How to add KPIs?
      • How to add a profiling question?
      • How do I choose the right phrasing for the Purchase Intent and Consideration indicators?
      • How to adjust my creative?
      • How to optimise my creative?
      • How to launch a Brand lift with a custom KPIs combination?
    • Exposure data
      • How to embed my retargeting pixel?
      • How do I check if my retargeting pixel is embedded correctly?
      • How to provide my audience file?
      • How to provide my POIs file?
  • Analysis
    • Methodology and basic rules
      • Methodology and terminology
      • Do I have enough respondents?
      • Are my results representative?
      • Why express uplifts in points rather than percentages?
    • Brand lift results
      • How to read Brand lift results?
      • How to analyze multichannel Brand lift?
      • How is my KPI calculated?
      • How to read benchmark results?
      • How to understand Impact score?
      • How to understand the Cost per lifted user?
      • How to compare and filter sub-target results?
      • How are KPIs categorized?
    • Brand lift report
      • How to optimize my KPIs?
      • How do I customize my report?
      • How to share my report?
      • How to understand my report?
    • Analytics
  • Account management
    • Settings
      • How to manage my account?
      • Organization access management
    • Consumption
      • How to track my measurement use?
      • How to get more measurements?
  • Security and confidentiality
    • Security
      • How does Happydemics protect my data?
    • Confidentiality
      • Where can I find Happydemics’ privacy policy?
      • How does Happydemics comply with the GDPR?
      • What data does Happydemics collect?
      • How to delete your personal data from Happydemics?
      • How to delete your organization and its data from Happydemics?
      • How to remove a member from your organization and their personal data?
      • How to delete measurements and their data?
      • How can I contact Happydemics if I have questions about my data?
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  • Applicable rules
  • Media insertion standards
  1. Launch
  2. Methodology

How to manage a campaign with multiple creatives?

A media campaign often uses several creative assets. They can be adapted by product, by media target, or to suit different media or distribution areas.

Applicable rules

If a campaign includes several creatives, a Brand lift must be activated for each creative asset. This is the only method for comparing the efficiency of different assets.

⚠️ Note: each creative must reach at least 100k unique exposed individuals.

For multiple static creatives, often seen in OOH or display, for example, you can create a GIF to integrate the different creatives into the Happydemics survey. However, it will not be possible to compare the performance of the different creative elements.

If your budget does not allow you to follow the Happydemics recommendation of 1 Brand lift per creative, or to create a GIF of static creatives, we recommend that you use the original version or the version that has been played the most.

Media insertion standards

Here is a list of accepted formats on Happydemics: .png, .jpeg, .jpg, .gif, .mp3, .mp4, .wav

Video formats must not be longer than 30 seconds.

The maximum size is 1MB for a GIF or static file and 5MB for a video.

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Last updated 9 months ago