Channels and formats

Channels, or media, refer to ways of reaching, communicating, and engaging with potential clients through an ad campaign. The available online and offline channels allow you to easily map your Brand lift to your single or multichannel media plans. During setup, you can select up to 10 channels for your Brand lift. The same channel can be selected multiple times. For example, social media can be included twice if your campaign runs on both Instagram and TikTok.

Formats refer to the types of creative content used within a media channel, such as banners, native ads, or rich media. Defining the format enables access to detailed benchmarks tailored to your specific criteria. Each media has its own dedicated section, where the available formats are described in detail.