Online video (OLV)

Online video (OLV) is a media channel encompassing all paid video ad formats delivered to digital devices, including pre-roll, mid-roll, and post-roll ads on streaming content, out-stream formats within publisher content, and interstitial videos on mobile apps, offering dynamic and engaging ways to reach audiences.

Applicable formats :

• Instream: Ads that play before, during, or after online video content.

  • Example: A 30-second video ad before a YouTube video.

• Outstream: Video ads that play outside of video content, typically embedded within articles or social media feeds.

  • Example: A video ad that automatically plays when it comes into view while scrolling through a news website.

• Interactive: Video ads that allow the viewer to interact with the content, like clicking or swiping within the video.

  • Example: A video ad for a car where viewers can click to explore different models or features.

• Rich media: Interactive ads that include dynamic elements such as animations, video, or audio, often requiring user interaction.

  • Example: A pop-up video ad that plays when you hover over an image on a webpage.

• Native: Ads designed to blend in with the content they appear alongside, often in the form of articles or videos.

  • Example: A sponsored video on Facebook that looks and feels like regular user-generated content.

Applicable targeting strategies : Contextual, Retail, Behavioral, Demographic, Geographic