Press

The press is a media channel that refers to print-based media that distributes information, advertisements, and editorial content through physical publications such as newspapers, magazines, and journals.

Applicable formats :

• Full-page ads: Advertisements that occupy an entire page of the publication, often designed for maximum visual impact.

  • Example: A luxury brand promoting a new perfume with a visually striking ad on a full page.

• Partial-page ads: Advertisements that take up a portion of a page, such as half, quarter, or smaller custom sizes.

  • Example: A local restaurant running a quarter-page ad in a newspaper.

• Sponsored content: Advertorials or branded articles that match the editorial style of the publication, providing value to readers while promoting the advertiser's message.

  • Example: A car manufacturer publishing an article in about eco-friendly travel, subtly highlighting their hybrid vehicles.

Applicable targeting strategies : Demographic, Geographic, Behavioral