How to launch a Brand lift with a custom KPIs combination?

If no template precisely matches your campaign objective, it is possible to create a customized Brand lift from existing KPIs, by clicking on "Custom combination" on KPIs' step, under Happydemics' templates.

Among these KPIs, ad recall is selected by default, as it is required to create the ad recall respondents and control group samples.

In addition to ad recall, a maximum of 4 additional KPIs can be selected (and no minimum).

Up to 2 boosts can be added to obtain up to 7 KPIs.

These combinations can be saved as customized templates for easy re-use in future Brand lifts.

A maximum of 5 templates can be saved within an organization, and an admin can delete templates if necessary.

Boosts can be added at a later date for each Brand lift launched on the basis of these templates.

Benchmarks will always be available and relevant for this feature.

Note: It is possible that the benchmarks associated with certain less-used KPIs may still have a low base.