TV

Traditional TV is a media channel that delivers scheduled television content through broadcast, cable, or satellite, typically reaching broad audiences with passive viewing and untargeted advertising.Segmented TV is not included in this channel.

Applicable formats :

• Linear: Traditional, scheduled television programming where ads air in fixed time slots.

  • Example: A commercial break during a live broadcast of a sporting event.

• Sponsoring: Brands sponsor a TV show, event, or segment.

  • Example: A brand sponsoring the "Weather Report" during a popular news program.

Applicable targeting strategies : Demographic, Geographic.