Influence

Influence is a media channel that refers to content shared by several content creators on social media to promote a product or brand. This media is only available for Single Channel campaigns. Between 2 and 7 content creators can be added. The content creators must cover a total of at least 100,000 exposed individuals. Applicable formats: Sponsored Influence The content creator is paid by a brand to promote a product or service. This can include social media posts, videos, or other content that is clearly marked as sponsored. The creator typically follows a brief provided by the brand. Example:

📸 Instagram Post Example: [Professional photo of the creator using the product/brand: a facial cream ]

"Looking for glowing skin? ✨ Ever since I started using the new Lumière Cream from @Fadion, my skincare routine has been transformed! Get 20% off with my code LUCIE20 💕 #Ad #SkincareRoutine #GlowingSkin"

Product Offered Influence The content creator receives a product for free. They may choose to talk about the product with their audience if they like it or if it aligns with their editorial line. This is a more organic form of influence but is still subject to legal disclosure requirements (mentioning that the product was received). Example:

📸 TikTok Story Example: [Casual video in the creator’s kitchen, unboxing a package of the brand/product]

"Just received a surprise from @Natural_Cookies 🍫🌱 They sent me their new organic bars — can’t wait to try them! I’ll let you know what I think tomorrow 🙌"

Partnership Influence This involves a deeper and more ongoing collaboration between the content creator and the brand. It can include co-creating products, long-term campaigns, or ambassador roles. The creator is often involved in the brand's communication strategy. Example:

🎥 YouTube Video Example:

[10-minute video of content creator describing a routine with the brand/product: “My Wellness Routine with Fadion”]

"As a wellness ambassador for @Fadion, I’m excited to share my weekly essentials for staying balanced 🧘‍♀️💙 I also co-created an exclusive wellness box available in stores!"