DOOH

DOOH (Digital Out-Of-Home) is a media channel that refers to digital displays in public spaces, offering greater creative possibilities than traditional OOH with dynamic designs, enhanced targeting capabilities, and context-adaptive messaging enabled through programmatic technology.

Applicable formats :

• Digital billboards: Digital screens used for outdoor advertising, often showing dynamic content.

  • Example: A digital billboard on a highway that changes its ad every few seconds.

• B2B networks (Gym, Medical, etc.): Digital ads in professional environments like gyms or medical facilities.

  • Example: A digital screen in a doctor’s office promoting health insurance.

• Transit (Buses, Subways, etc.): Digital ads displayed in transit environments like buses or subway stations.

  • Example: A digital ad displayed on a screen inside a subway car.

• Instore: Digital ads displayed within retail stores.

  • Example: A screen inside a supermarket promoting a new product.

• Event: Digital ads displayed at live events.

  • Example: A digital billboard at a sports arena promoting a sponsor.

Applicable targeting strategies : Retail, Behavioral, Demographic, Geographic