When to schedule my Brand lift?

When to schedule a Brand lift?

We recommend that you schedule your Brand lift as soon as you gathered information regarding the campaign, so that we can begin measuring at 70% of campaign completion. This rule sets a standard for creating relevant and reliable benchmarks. The launch date will be announced on your dashboard and by email once your measurement has been submitted.

Special considerations

​If you launch your Brand lift in cookie-less mode

Brand lift can be set up before your campaign reaches 70% distribution or after. When programmed at 70% of campaign completion or more, the Brand lift will be launched the day after it is submitted. However, the later the launch, the greater the risk of compromising data quality.

If you launch your Brand lift by adding a data file (POIs, Frame, Batch)

Brand lift can be programmed before your campaign reaches 70% distribution or after. If you’ve added a data file (POI, distribution framework or ID Batch) before the collection start date (70% of the campaign), we’ll use this data to perform the measurement. Otherwise, the launch will take place without using this data.

If you launch your Brand lift using the Happydemics pixel

We strongly recommend that you schedule your Brand lift as soon as you have gathered campaign information. The sooner the better. This will allow us to start collecting data quickly and ensure that we reach the target of 100,000 exposed individuals to start collecting respondents, ideally at 70% of the campaign. Should you fail to reach 100,000 impressions on launch day, we’ll wait until the end date of your campaign to reach this target and make the most of your data. However, the later the launch, the greater the risk of compromising data quality.

Once the collection has launched, we cannot add elements to determine individual exposure.