OOH

OOH (Out-Of-Home) is a non-digital media channel that refers to standard display formats in public spaces, such as billboards, bus stops, subway stations, and vehicles.

Applicable formats :

• Traditional Billboards: Static ads placed on large outdoor boards.

  • Example: A billboard on a highway promoting a new car model.

• B2B Networks (Gym, Medical, etc.): Ads displayed in places frequented by businesses or professionals, like gyms or medical offices.

  • Example: An ad for health supplements displayed on a digital screen in a gym.

• Transit (Buses, Subways, etc.): Ads displayed in or around public transportation systems.

  • Example: A poster inside a subway car promoting a movie release.

• Event: Ads displayed at live events or venues.

  • Example: Digital signage at a concert promoting a new album.

• Instore: Ads displayed inside retail locations or stores.

  • Example: A digital screen inside a clothing store promoting sales.

Applicable targeting strategies : Retail, Demographic, Geographic