How to add a profiling question?

When creating your Brand Lift, you can add a profiling question at an additional cost of €200.

The profiling questions have been pre-designed by our experts*, so you can simply select the one that best suits your needs.

Over 200 different targets are available, in more than 10 languages**.

When creating your measurement, you can simply select "add a profiling question".

The different profiling questions available will then be displayed, enabling you to select the category that most closely matches your target audience or search directly by keyword.

The incidence rate of your target (i.e. the share of individuals in that target) can be higher or lower, so we recommend an audience boost adapted to the question you selected. This will allow you to increase your chances of getting a proper understanding of your sub-target once your Brand Lift has been collected.

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*We cannot add profiling questions on request.

**Languages available for profiling question:

French, English, Spanish, Italian, Portuguese, German, Dutch, Chinese,

Arabic, Japanese, Korean