Go to the Results section to find out. You will be able to compare your results with our benchmarks and evaluate the performance of your Brand Lift.

Here is are some rules to keep in mind:

  • If your results are +2 points or more above our benchmark, your Brand Lift is performing better than average,

  • If your results are between -2 and +2 points of our benchmark, the results are within the average of our Brand Lift benchmarks

  • If your results are -2 or below vs. our benchmark, your brand lift is performing lower than the average.

To find out more about our Brand Lift and its methodology: https://blog.happydemics.com/choisir-methodologie-brand-lift/

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