The Essential templates have been designed to meet more than 95% of our clients' needs. The question is: Which of these 5 models you want to choose?
The choice of template will vary according to the objectives of your campaign. Here are some tips to help you make your choice. For example, if you want to know:
If your campaign has generated traffic for the brand AND if it has positively impacted brand preference, then the Attention template is for you.
On the other hand, if you are interested in the traffic generated, but the purchase intention is also important, then you should go for the Performance template.
Some templates respond to several problematics, such as attribution, or even appreciation, for example.
Note that some templates sometimes respond better, as is the case when you see 2 "XX": your choice should rather be made on these templates if this is your primary objective.
A little additional information: the "Branding" template is particularly suitable for "general" campaigns, it can be adapted to a large number of cases.