How to optimize my KPIs?

This document outlines how to optimize your key performance indicators. These indicators are divided into broad categories: broadcast performance, ad creative assessment and impact of advertising recall.

9MB

HAPPYDEMICS_Optimisation_May2024-EN.pdf

pdf

For each indicator, each slide tells you:

• Its purpose and interest;

• Some key information about it;

• Different ways to optimize it;

• Templates featuring the indicator.